For the best comparison website, it really depends on what you’re shopping for! GoCompare and Compare the Market are huge players, both boasting high ratings (4.7 and 4.8 stars respectively) and tons of reviews. They’re great for insurance, but their breadth of other offerings can be a bit limited. If insurance is your focus, definitely check them out – the sheer volume of reviews speaks to their popularity and user experience. Interestingly, while Compare the Market has fewer reviews than GoCompare, its average rating is slightly higher.
SimplyMoney.com has a stunning 4.9-star rating but significantly fewer reviews. This could mean it’s a smaller, more specialized site or that their highly satisfied users are more vocal. It’s worth a look if you want a more boutique experience. Uswitch (4.7 stars) is another strong contender, especially useful for comparing utility services like gas and electricity.
Carwow UK focuses on cars, naturally, earning a 4.5-star rating and a substantial number of reviews. If you’re in the market for a new or used vehicle, this is your go-to. Lastly, MoneySuperMarket (4.8 stars) is another general comparison site offering a broad range of products and services, but its review count is noticeably lower than GoCompare or Compare the Market.
Pro-tip: Always check the specific products or services offered by each website *before* you start comparing. Some excel in certain areas while others are broader but perhaps less specialized. Reading individual reviews – don’t just focus on the average rating – will give you a more nuanced understanding of user experiences.
What is the best website to compare prices?
Finding the best deal can be a chore, but thankfully, several websites and apps specialize in price comparison. Camelcamelcamel excels for Amazon products, tracking price history to help you snag the lowest price. ShopMania offers a broad selection of retailers across various categories, while BuyVia and ShopSavvy (primarily mobile apps) focus on barcode scanning for quick in-store comparisons. Yahoo! Shopping provides a solid, long-standing platform, although its interface might not be as visually appealing as some newer alternatives. PricePirates and Twenga, while less popular in the US, provide international comparisons. Finally, Price.com offers a comprehensive approach, compiling price information from numerous sources.
Consider your shopping habits when choosing a platform. For Amazon-centric shopping, Camelcamelcamel is king. For broader, cross-retailer comparisons, Yahoo! Shopping and ShopMania offer comprehensive options. If you frequently shop in physical stores, BuyVia and ShopSavvy are invaluable tools. Each platform has its strengths and weaknesses, so experimenting with a few is recommended to find your perfect price-comparison companion.
What is the best comparison chart?
OMG, you guys, comparing stuff is so important for scoring the best deals! A side-by-side bar chart? Think of it as your ultimate shopping spree cheat sheet – instantly see which brand’s price is slashed deeper! Or, a box plot – it’s like a super-powered price range visualizer! It shows you the median price (the sweet spot!), the quartiles (where most prices cluster), and any outliers (those crazy-high or low prices you gotta watch out for). Both totally rock at revealing the distribution, average, and spread of data. Seriously, ditch the spreadsheets and embrace the power of visuals! You’ll be a comparison-chart queen/king in no time, bagging the best bargains everywhere you shop!
Pro Tip: Look for charts that clearly label everything – axes, data points, units – so you don’t get lost in the numbers. And, bonus points if the chart shows the sample size – a bigger sample usually means more reliable results. Knowing this stuff is like having a secret weapon in your shopping arsenal!
How do you compare prices at different stores?
Oh honey, comparing prices? That’s my *jam*! Forget just looking at the list price; you gotta be strategic. I use a whole arsenal of tools to snag the best deals.
My Go-To Price Comparison Powerhouses:
- Google Shopping: The OG. It’s incredibly comprehensive, but always double-check shipping costs – sometimes free shipping on a slightly pricier site ends up being cheaper overall.
- Shopzilla & Bizrate: These are great for finding user reviews alongside price comparisons. Knowing what other shoppers thought saves me from buying total garbage.
- Become: I love Become for its clean interface and easy price sorting. Plus, they often have exclusive deals.
- CamelCamelCamel: This is my secret weapon for Amazon! It tracks price history, so I know when to pounce and snag that item at its lowest price ever. Seriously, a lifesaver.
- ShopSavvy (if it’s still around!): Used to be amazing for barcode scanning in-store. Check if it’s still active and functional. It could really change your in-person shopping game.
- BuyVia: A solid option, often overlooked. It’s worth checking because they sometimes have unique deals not found elsewhere.
- ShopMania: Another good general comparison engine – always compare multiple sites to truly win.
Pro-Tip #1: Don’t just focus on the initial price. Factor in shipping, tax, and any potential membership fees (like Amazon Prime). Sometimes that seemingly cheaper item ends up costing more.
Pro-Tip #2: Use browser extensions like Honey or Rakuten to automatically find coupon codes and cashback deals at checkout. Those little savings add up big time!
- Set up price alerts on your favorite sites (many allow this!) so you’re notified when prices drop.
- Be patient! Waiting for sales, especially during big shopping events like Black Friday and Cyber Monday, can save you a fortune.
What is the meerkat comparison site?
Compare the Meerkat isn’t a website itself, but a highly successful advertising campaign for comparethemarket.com, a UK-based price comparison website owned by BGL Group. The campaign’s ingenious use of a quirky, memorable mascot has propelled it to iconic status.
The Star: Aleksandr Orlov
The face (or rather, fur) of the campaign is Aleksandr Orlov, an animated Russian meerkat voiced by the uncredited Simon Greenall. Aleksandr’s charmingly arrogant yet endearing personality, coupled with his catchphrases (“Simples!” and variations thereof), has resonated with audiences across the UK and Australia. His family and friends, also meerkats, add to the comedic appeal of the advertisements.
Impact and Success:
- The campaign has significantly increased brand awareness for comparethemarket.com.
- It’s credited with boosting the company’s market share in the competitive price comparison sector.
- The meerkat characters have become cultural icons, spawning merchandise and generating substantial social media engagement.
Beyond the Ads:
While primarily known for its television commercials, the Compare the Meerkat campaign has expanded into other media, including:
- Digital Marketing: Online video ads and social media campaigns extend the meerkat’s reach.
- Merchandising: Toys, clothing, and other branded products featuring Aleksandr and his companions are readily available.
- Charity Partnerships: The campaign has been involved in various charitable initiatives, further enhancing its positive public image.
In essence: Compare the Meerkat is not a comparison site itself, but a brilliantly executed marketing campaign that has significantly enhanced the profile and success of comparethemarket.com, leveraging the power of memorable characters and clever advertising.
Is there an app to compare prices of items?
OMG, you HAVE to check out ShopSavvy! It’s like, the ultimate weapon in my price-comparison arsenal. Seriously, it’s a lifesaver for a shopaholic like me.
How it works: You can search by keyword (so easy!), UPC code (for the super organized), or – my personal fave – just scan the barcode! It instantly pulls up prices from online stores AND local retailers. Talk about convenience!
Why I love it:
- Saves me tons of time: No more hopping between websites or calling stores to check prices. ShopSavvy does all the legwork for me.
- Helps me find the best deals: I’ve scored some AMAZING deals using ShopSavvy. It’s helped me avoid impulse buys on overpriced items.
- It’s so much fun! Seriously, the thrill of finding the lowest price is addictive. It’s like a treasure hunt, but instead of treasure, I get killer deals!
Pro-tip: Before you buy ANYTHING, especially big-ticket items, check ShopSavvy first! You might be surprised at the savings. And remember to compare not just price, but also shipping costs and return policies. Sometimes free shipping can make a seemingly more expensive option actually cheaper in the end.
Bonus: ShopSavvy often shows reviews and ratings, helping me decide which version of a product is best (plus, reviews = more info = even better shopping!).
What is the cheapest website to buy from?
Finding the absolute “cheapest” website is tricky, as prices fluctuate and depend on what you’re buying. However, several consistently offer competitive pricing across various categories.
Amazon: While not always the *absolute* cheapest, Amazon boasts a massive selection, allowing price comparison across many sellers. Their Subscribe & Save program and frequent sales (like Prime Day) offer significant savings. Look beyond the initial price; consider shipping costs and potential subscription benefits.
AliExpress: Ideal for bulk purchases and unique, often international, goods. Expect longer shipping times, and meticulously check product descriptions and seller ratings to avoid scams or low-quality items. Wholesale pricing can be extremely competitive.
eBay: A treasure trove of new and used goods. Auctions introduce an element of unpredictability, but can yield exceptional deals. “Buy It Now” options provide set pricing. Thoroughly examine item descriptions and seller feedback before purchasing used items.
Walmart: A go-to for everyday essentials and budget-friendly options. Their online grocery delivery and in-store pickup services can add further convenience and savings. Their pricing is generally competitive with physical stores.
Shein: Known for ultra-affordable fashion. Be mindful of quality, as the low prices reflect manufacturing costs and potential compromises in material and construction. Shipping times may also be longer.
DHGate: Similar to AliExpress, DHGate caters to wholesale buyers. Expect significantly lower prices than retail, but thorough due diligence is crucial due to the varied quality and shipping from numerous international sellers.
Important Considerations:
- Shipping Costs: Factor these into the total cost. Free shipping offers can be deceiving if the item price is inflated to compensate.
- Taxes & Duties: International purchases (AliExpress, DHGate) may incur unexpected import taxes and duties.
- Return Policies: Examine each site’s return policy before purchasing, particularly from international sellers.
- Seller Ratings & Reviews: Always check seller ratings and customer reviews before committing to a purchase, especially on platforms like eBay, AliExpress, and DHGate.
What are the charts that are the best for comparing multiple values?
Choosing the right chart to visualize data is crucial for effective communication. For comparing multiple values directly, bar charts are your go-to option. Their distinct bars make it easy to see which value is highest, lowest, and how they relate to each other. Line charts, on the other hand, excel at showcasing trends over time or across categories. They’re ideal for highlighting patterns and fluctuations. While scatter plots are fantastic for revealing relationships and distributions between two variables, showing correlations or clusters of data points, they’re less effective for straightforward comparisons. Pie charts, despite their popularity, are best suited only for showing simple proportions of a whole. Using them for comparisons or complex distributions often leads to misinterpretations due to difficulties in accurately judging angles and areas. For a truly impactful presentation, remember to consider your audience and the key message you want to convey; chart selection is pivotal in ensuring data clarity and effective storytelling.
How do I find the cheapest price for an item online?
OMG, finding the absolute cheapest price is my LIFE! Forget impulse buys, I’m a strategic shopper! Here’s my arsenal for ultimate price-slashing:
Camelcamelcamel: Amazon price tracking queen! See historical price drops – you’ll be amazed how often things go on sale. Seriously, it’s a game changer.
ShopMania & BuyVia: These are like price-comparison powerhouses. They scan tons of retailers, so you don’t have to! I usually start here for a broad overview.
ShopSavvy: I use this app when I’m actually *in* a store! It scans barcodes and compares prices with online retailers – instant gratification (and often, huge savings!).
Yahoo! Shopping & Pricepirates & Twenga: Great for broad searches across multiple stores. Think of them as your trusty shopping scouts.
Price.com: Another all-around comparison site, but I find it particularly good for electronics and home goods.
Pro Tip: Set up price alerts! Many of these sites let you track specific items and get notified when prices drop. That’s how I snag those amazing deals!
How to set up a comparison table?
Crafting the perfect comparison table for tech gadgets is key to showcasing their strengths and weaknesses. Think of it as a visual battleground where specs clash – and clarity wins. Keep it scannable: Nobody wants to wade through walls of text. A clean, organized table is paramount.
Structure is everything: Options (like phones, laptops, etc.) become your columns, and features (processor speed, battery life, screen size) become your rows. Clear column headers are essential. Imagine comparing three smartphones: each phone gets a column, and specs like camera megapixels, RAM, and storage capacity each get a row.
Alignment and brevity are your friends: Consistent text alignment makes the table easy on the eyes. Short, punchy descriptions are better than long-winded explanations. Instead of “Exceptional image quality with vibrant colors and sharp detail,” try “Excellent image quality.”
Highlight key differences: Consider using color-coding or bold text to emphasize superior specs or standout features. For example, a phone with significantly more RAM could have that cell highlighted in green. This helps readers quickly identify the best option for their needs. Think about what consumers will prioritize – processing power for gamers? Battery life for heavy users?
Go beyond the basics: Don’t limit yourself to just specs. Include user ratings, price, and availability. Even integrating links to product pages can enhance user experience and drive conversions.
Consider your audience: Tailor your table to the specific needs of your readers. If you’re targeting gamers, prioritize GPU specs and frame rates. For professionals, focus on productivity features like battery life and processing power.
A well-designed comparison table is more than just a table; it’s a powerful tool for decision-making. Make it count.
What is the best site to compare prices?
For popular items, PriceRunner and Shopbot consistently provide the most comprehensive and accurate comparisons across multiple retailers. PriceRunner excels with its detailed product specifications and user reviews, often including international shipping options, making it great for global shoppers. Shopbot boasts a clean interface and efficient search, quickly highlighting the best deals. While SkinFlint is useful for finding price drops on items you’re already tracking, it’s less effective for broad comparisons. PriceSpy offers a similar service to PriceRunner but might lack some of the international retailer coverage. Pricebat and Getprice are decent alternatives, but often lack the depth of data and retailer coverage compared to the top three. Remember to always check the retailer’s reputation and shipping costs before committing to a purchase; the cheapest price isn’t always the best value.
Pro-tip: Use multiple comparison sites simultaneously to cross-reference prices and ensure you’re getting the best possible deal. Check for coupon codes and cashback options through dedicated sites before finalizing your purchase. Also, consider setting up price alerts on sites like SkinFlint to be notified when prices drop on items you’re watching.
What is the best app for price comparison?
Choosing the best price comparison app depends heavily on your needs, but several stand out. Google Shopping remains a giant, boasting a massive product database and user-friendly interface. Its integration with Google Search makes it incredibly convenient, though its results aren’t always perfectly curated.
Become offers a strong alternative with a comprehensive product library. Its search functionality is often praised for accuracy, but its interface might feel less polished than Google Shopping’s.
For those focused on tracking price history, CamelCamelCamel is invaluable, especially for Amazon products. It’s not a general price comparator, but its historical data offers incredible insight into pricing trends.
- ShopMania and BuyVia are solid contenders, offering broad product coverage and often including features like coupon codes and deals. However, their user experiences can vary by region.
- ShopSavvy and Twenga, while once prominent players, have seen diminished activity in recent years. Their functionality might be limited or outdated compared to newer alternatives.
- Price.com aims for a consolidated experience, pulling data from multiple sources. The effectiveness, however, can fluctuate based on the product and retailer availability.
Ultimately, the “best” app is subjective. Consider these factors when making your choice:
- Product breadth: Do you need a wide selection or are you focused on specific product categories?
- Price history tracking: Is historical price analysis important to you?
- User interface: How intuitive and easy-to-use is the app’s interface?
- Geographic limitations: Does the app support your region and preferred retailers?
What is the best chart for comparing 2 things?
Choosing the right chart to showcase a gadget’s specs against its competitor is crucial for a compelling comparison. While a simple table works, visualizing data makes the information far more digestible. Let’s look at some top contenders.
Comparison Bar Charts: The classic. Perfect for directly comparing two specific features, like battery life or processing power. Easily readable and instantly understandable, even for a non-technical audience. Consider using contrasting colors for visual impact.
Slope Charts: Ideal for showcasing the *change* in performance between two gadgets, maybe across different software updates or model generations. This chart emphasizes the improvement (or decline!) and visualizes the trend clearly.
Progress Charts: Useful for comparing features presented as percentages, like screen-to-body ratio or storage utilization. A simple, effective way to display the relative proportions.
Tornado Charts (or Marimekko Charts): While perhaps less common, these charts are excellent for comparing multiple features simultaneously across two products, creating a visually engaging comparison that highlights strengths and weaknesses in a single view. Think comparing camera specs – megapixels, aperture, sensor size all at once.
Pie Charts & Donut Charts: Best suited for showing the *proportion* of a whole, for instance, comparing the market share of two brands in the smartwatch space. However, for direct feature comparison, they are less effective than bar charts.
Dual Axis Grouped Bar Charts: This sophisticated chart type enables comparison of multiple features on a single graph. It can be more complex to interpret but ideal for showcasing a multitude of performance aspects side-by-side. Ensure clear labelling to avoid confusion.
Remember, the best chart depends entirely on the specific data and the message you want to convey. Choose wisely to make your gadget comparison both informative and visually appealing.
What is the best way to compare two sets of data?
Comparing two datasets effectively hinges on understanding the nature of your data and the questions you’re trying to answer. A common starting point involves statistical tests to analyze the distributions of different features. For instance, a t-test is ideal for comparing the means of a continuous variable (like weight or price) across your datasets. Observe the p-value; a low p-value (typically below 0.05) suggests a statistically significant difference in means, indicating a real difference between your datasets and not just random chance. Remember to check assumptions like normality of data before using a t-test.
If your data is categorical (e.g., color, brand, or user ratings), the chi-squared test is your go-to. It assesses whether the proportions of different categories differ significantly between the datasets. Again, a low p-value suggests a significant difference. However, be mindful of the expected cell frequencies; too few can skew the results.
Beyond these basic tests, consider more sophisticated methods depending on your data’s characteristics. For example, Mann-Whitney U test is a non-parametric alternative to the t-test, suitable when your data isn’t normally distributed. Similarly, for categorical data with more than two categories, consider ANOVA (Analysis of Variance) for continuous variables or Fisher’s exact test for categorical variables. The choice ultimately depends on the specific characteristics of your data and research question.
Crucially, don’t rely solely on p-values. Visualizations like histograms, box plots, and scatter plots provide valuable insights into the data’s distributions and potential differences. These visual aids help contextualize statistical results and identify outliers or unexpected patterns. A combined approach of statistical tests and visual analysis ensures a more comprehensive and reliable comparison.
What is the best chart to use for comparison?
Choosing the right chart for comparison is crucial when showcasing tech specs or performance benchmarks. Let’s explore some top contenders:
Comparison Bar Charts: The classic choice. Ideal for comparing features across multiple devices, e.g., screen size, RAM, or battery life. Easily digestible and visually clear, even for complex datasets. Consider using different colors for various brands or models for better differentiation.
Slope Charts: Perfect for demonstrating changes over time. For example, track the performance improvements of a specific processor generation or compare battery drain between software versions. The visual slope immediately conveys the magnitude of the changes.
Progress Charts: Useful for showing feature availability or the percentage of compatible applications. Great for illustrating how a new gadget stacks up against competitors in terms of its functionality.
Tornado chart: A specialized bar chart that’s excellent for comparing many factors contributing to a single outcome (e.g., factors affecting a gadget’s overall score). The chart’s unique arrangement prioritizes the most influential factors, aiding in insightful analysis.
Pie Charts & Donut Charts: Best for showcasing proportions. Useful for illustrating the market share of different brands or the breakdown of internal storage allocations in a device. Donuts offer a slight advantage by allowing the addition of labels inside the segments.
Dual Axis Grouped Bar Chart: Powerhouse for detailed comparisons. Allows you to plot two different metrics against the same categories (e.g., price vs. performance). Provides a richer comparison than single-axis charts, facilitating multi-faceted analysis.
Remember to choose a chart that best reflects your data and target audience for optimal impact and clear communication.
How to find the cheapest price for an item online?
Finding the absolute cheapest price online requires a multi-pronged approach. Don’t rely on just one site!
Price comparison websites are a great starting point, but remember they have limitations:
- Not all retailers are listed: Many smaller or specialized sellers are omitted.
- Data lags: Prices change constantly; what’s listed might be outdated.
- Hidden fees: Shipping and handling can significantly impact the final cost.
My go-to resources (in order of how I use them):
- CamelCamelCamel: Essential for tracking price history on Amazon. See if the current price is a good deal or if it’s likely to drop further.
- Google Shopping: Broad search, often reveals lesser-known retailers with competitive pricing.
- Specific retailer’s websites: Check directly on sites like Target, Walmart, Best Buy – they frequently run their own sales.
- Deal aggregators (e.g., Slickdeals, Reddit’s r/deals): Community-driven, often uncover flash sales and exclusive discounts.
- Price comparison sites (use selectively): ShopMania, BuyVia, Yahoo! Shopping, Pricepirates, Twenga, and Price.com can be helpful for initial comparisons, but always double-check directly with the retailer.
Pro-tip: Use browser extensions like Honey to automatically apply coupon codes at checkout. Consider using a rewards credit card that offers cashback or points on online purchases.
How to compare two different products?
Comparing products effectively hinges on a structured approach. Start with a clear understanding of your target audience’s needs and priorities. This informs which features deserve the most attention.
Quantitative comparisons are crucial. Use charts to visually represent objective metrics like price, dimensions, speed, or battery life. Ensure units are consistent and clearly labelled for easy understanding. Don’t just present the raw numbers; calculate ratios or percentages to highlight significant differences. For instance, instead of just stating battery life, show a percentage difference compared to a competitor.
Qualitative comparisons are equally important. Consider factors like design aesthetics, ease of use, brand reputation, and customer service. Utilize bulleted lists to present these attributes concisely. Consider using rating scales (e.g., 1-5 stars) for a quick visual comparison of subjective qualities.
Highlight both similarities and differences. Identifying shared features helps establish a baseline, while emphasizing unique selling propositions (USPs) differentiates each product. Focus on the “why” behind the features. Don’t just say Product A has a larger screen; explain how this translates to a better viewing experience.
Prioritize the deciding factors for your audience. If your audience values durability above all else, focus heavily on warranty information, materials used, and user reviews regarding longevity. Prioritize information relevant to the needs of your specific reader.
Keep it concise. Comparing too many products simultaneously overwhelms readers. Focus on 3-5 products maximum for direct comparisons. Prioritize the products that are most likely to interest your audience.
Structure your comparison strategically. Group similar features together, placing the most important characteristics at the top for immediate visual impact. Consider using a side-by-side format for easy visual scanning. Use color coding or visual cues to emphasize key differences.
Finally, leverage user reviews and expert opinions to support your claims. Independent sources add credibility and provide valuable insights into real-world performance and user satisfaction. Include links to relevant reviews wherever possible.
What is the most trustworthy online retailer?
Determining the single “most trustworthy” online retailer is subjective and depends on individual priorities, but based on recent data, Amazon consistently emerges as a top contender.
As of March 2024, Amazon held the highest net trust rating (53.9 points) among US retail and e-commerce brands. This high score reflects several factors contributing to its perceived trustworthiness:
- Vast Selection and Competitive Pricing: Amazon’s enormous product catalog and frequent sales offer consumers a wide range of choices and often competitive prices.
- Established Infrastructure and Logistics: Amazon’s extensive fulfillment network ensures relatively fast and reliable shipping, enhancing the overall customer experience and reducing anxieties about order fulfillment.
- Robust Customer Service: While experiences can vary, Amazon generally provides multiple channels for customer support, including phone, email, and online chat, allowing for relatively easy issue resolution.
- Buyer Protection Programs: Amazon offers programs like A-to-z Guarantee, providing a degree of protection for buyers against fraudulent or defective products.
However, it’s crucial to acknowledge some caveats:
- Third-Party Sellers: A significant portion of Amazon’s sales involve third-party sellers, whose reliability can be inconsistent. Thoroughly vetting sellers and reading product reviews is crucial.
- Counterfeit Products: The sheer volume of products sold on Amazon occasionally leads to the presence of counterfeit goods. Being aware of this risk and exercising caution is important.
- Data Privacy Concerns: Like many large tech companies, Amazon’s data collection practices have raised privacy concerns for some consumers.
Ultimately, while Amazon’s high trust rating makes it a strong contender, responsible online shopping practices—comparing prices, reading reviews, and understanding seller policies—are crucial regardless of the platform used.
What is the #1 thing people buy online?
While pinpointing the single most popular online purchase is tricky due to constantly shifting trends and diverse consumer bases, clothing and shoes consistently rank among the top sellers in the US. This dominance isn’t surprising considering the convenience and vast selection offered by e-commerce platforms.
Why are clothes and shoes so popular online?
- Unmatched Selection: Online retailers offer a significantly broader range of styles, brands, and sizes compared to brick-and-mortar stores. This caters to diverse tastes and needs.
- Competitive Pricing: Online marketplaces often feature competitive pricing and frequent sales, making it easier to find deals and bargains.
- Convenience: Shopping from home, browsing at any time, and easy returns significantly enhance the overall shopping experience.
- Detailed Product Information: Online listings provide comprehensive product details, including high-quality images, customer reviews, and size charts, facilitating informed purchase decisions.
However, the landscape is dynamic. Emerging trends influence online shopping habits. For instance:
- Sustainable and Ethical Fashion: Growing consumer awareness is driving demand for eco-friendly and ethically sourced clothing.
- Personalized Recommendations: Advanced algorithms are increasingly influencing purchase decisions by suggesting items based on individual preferences and browsing history.
- Virtual Try-On Technology: Innovations like augmented reality are improving the online shopping experience by allowing customers to virtually try on clothes and shoes before purchasing.
Therefore, while clothing and shoes currently hold a leading position, the future of online shopping promises further diversification and innovation in the most popular product categories.