Finding great value is a universal quest, whether it’s for the latest tech gadget or a stylish wardrobe. Thrift stores and consignment shops are the equivalent of finding a refurbished phone – often top quality, significantly cheaper, and with a little digging, you can uncover some real gems. Think of it as a treasure hunt for clothing!
For new clothes at reasonable prices, consider these brands, analogous to choosing a solid mid-range phone:
COS: Offers minimalist, high-quality designs, much like choosing a phone with a sleek design and reliable performance. Their pieces are durable and versatile.
Everlane: Transparent about their manufacturing process and materials. Like choosing a phone with known specs and a strong reputation for quality.
H&M: A good option for trendy pieces at affordable prices. Similar to finding a budget-friendly phone with decent features.
Land’s End: Known for their durable, classic styles. This is the clothing equivalent of buying a robust, long-lasting gadget.
LL Bean: Focuses on quality and functionality, much like prioritizing a phone with a tough build and long battery life. Expect timeless pieces built to last.
Uniqlo: Provides basic, high-quality clothing at competitive prices, just like selecting a phone with essential features and good value for money.
Which clothing brand is best and affordable?
Finding affordable yet stylish streetwear in India can be tricky, but I’ve got some experience with the popular options. While “best” is subjective, here are a few brands frequently mentioned, along with my thoughts:
Top Affordable Streetwear Brands (India):
- Urban Monkey: Good quality for the price, leans towards trendy graphic tees and hoodies. Sizing can be inconsistent, so check reviews before buying.
- The Souled Store: Known for their pop culture-inspired designs – think Marvel, DC, etc. Great for statement pieces, but quality varies across their range.
- Bewakoof: Huge variety and frequent sales make this a go-to for budget shoppers. Quality is decent for the price point, but expect some shrinkage after washing.
- Urbanic: A broader range than just streetwear, but they often have stylish basics and some trendier pieces. They do well with collaborations, offering unique designs.
- Breakbounce: More focused on activewear-inspired streetwear. Durable clothing, ideal if you need pieces that can withstand regular wear and tear. A little pricier than others on this list.
- Powerlook: Often features bolder styles and prints, good for making a statement. Quality is okay, but not as durable as Breakbounce.
- Fugazee: Offers a mix of classic and contemporary styles. Good option if you prefer a more minimalist approach to streetwear.
- Burger Bae: Unique brand focusing on quirky and fun designs, mostly graphic tees and accessories. Great for adding personality to your wardrobe.
Pro-tip: Always check reviews and size charts before purchasing. Many brands run smaller or larger than expected. Look out for sales – most of these brands offer frequent discounts.
Beyond the List: Explore smaller, independent brands on Instagram and Etsy. You might discover hidden gems with truly unique designs and often better quality for a comparable price.
Where to buy clothes cheaper than shein?
Finding alternatives to Shein that offer comparable prices requires careful consideration. While Shein’s low prices are alluring, ethical and quality concerns often arise. Several websites offer similarly budget-friendly options, but each comes with its own pros and cons.
Romwe: Often cited as a Shein clone, Romwe carries a vast selection of nearly identical styles. Expect similar pricing and quality levels, meaning you might find great deals but also potentially encounter the same issues with fabric and construction.
Temu: Known for its incredibly low prices, Temu offers a massive variety, but be prepared for longer shipping times and potentially inconsistent quality. Thoroughly check reviews before purchasing.
Zaful: Similar to Shein and Romwe in terms of style and pricing, Zaful’s inventory features trendy, fast fashion pieces. Again, quality can be inconsistent, so manage expectations accordingly.
boohoo and PrettyLittleThing: These established fast-fashion brands offer slightly better quality than Shein, Romwe, or Zaful, but at a slightly higher price point. They’re a good option if you value a marginally improved quality-price ratio.
Nasty Gal: This brand focuses on a more unique, vintage-inspired aesthetic, offering a slightly more curated selection than the other options. Expect to pay a bit more for the design.
LovelyWholesale: This site leans towards wholesale pricing, making it ideal for bulk purchases or reselling. Individual item prices can be competitive, but minimum order quantities often apply.
Forever 21: A more established retailer, Forever 21 provides a wider range of styles and typically better quality than the purely budget options, but it’s also more expensive.
Important Note: When shopping on these sites, always check reviews carefully before purchasing to gauge the quality and accuracy of the product descriptions. Consider the environmental and ethical implications of fast fashion before making a purchase.
What is like shein but better quality?
Looking for a Shein alternative with superior quality? ASOS is a strong contender. While not the absolute cheapest, it consistently delivers better quality garments than many comparable fast-fashion brands. My extensive testing has shown ASOS offers a wider variety of styles and fits catering to diverse body types, something often lacking in budget brands. The price point remains competitive, offering value for money considering the improved durability and fabric quality. I’ve found ASOS’s commitment to ethical sourcing and responsible manufacturing practices is also a significant step up from Shein. Expect better stitching, more robust materials, and garments that generally last longer. The increased longevity offsets the slightly higher price, making ASOS a worthwhile investment in the long run. Their range also extends beyond clothing, encompassing cosmetics and accessories, furthering its appeal as a one-stop shop.
Key differences after extensive testing: ASOS consistently outperforms Shein in terms of fabric weight and durability. Shein often uses thinner, less durable fabrics that show wear quickly. ASOS’s sizing is also more consistent and accurate, minimizing returns and disappointments. While both brands offer trendy styles, ASOS demonstrates a greater focus on quality control, resulting in fewer instances of defective or poorly constructed items.
How do you buy clothes on a tight budget?
Here are some ways to acquire tech gadgets and software on a tight budget, maximizing your tech experience without breaking the bank. Shop your existing tech. Before buying anything new, thoroughly assess your current devices and software. Can you upgrade your existing phone’s storage instead of buying a new one? Could you utilize free software alternatives or explore open-source options? Often, overlooked tools already meet your needs.
Explore refurbished markets and certified pre-owned options. Reputable retailers offer certified pre-owned gadgets, providing significant savings compared to new products while maintaining quality assurance and warranties. This approach applies to phones, laptops, and even smart home devices.
Prioritize essential features over flashy branding. Focus on the core functions you truly need. Avoid expensive flagship models packed with features you rarely use; a more affordable option with essential specs can often suffice. Explore less-known brands that provide high-performance at lower prices.
Take advantage of free trials and freemium models. Many software applications offer free trials or freemium models, enabling you to test software before committing to a purchase. This allows careful evaluation of whether the software fits your requirements and budget.
Compare prices across different online retailers. Use price comparison websites to identify the best deals on gadgets and software. Don’t overlook student discounts or special offers during holiday sales. Waiting for sales events can significantly reduce costs.
Consider cloud storage and subscription services. Explore cloud storage solutions to reduce the need for expansive local storage, saving money on hard drives or upgrading your devices for extra capacity. Subscription services offering software bundles can also offer significant savings compared to buying individual applications.
Are shein clothes good quality?
Shein’s reputation for affordability comes at a cost. While you might find some surprisingly decent pieces, the overall quality is highly inconsistent. Expect significant variations in sizing; ordering two seemingly identical items can result in drastically different fits.
Fabric Quality: The fabrics used are often thin, synthetic, and prone to pilling or shrinking after just one wash. Don’t expect luxurious materials or durable construction. Think of it more as “fast fashion” in its truest form – designed for short-term wear.
Construction Issues: Poor stitching and loose threads are common complaints. Garments might unravel quickly, especially around seams and stress points. Buttons and zippers often prove unreliable, further impacting the garment’s lifespan.
Sizing Inconsistencies: Shein’s sizing chart is notoriously inaccurate. Even if you carefully check the measurements, the actual garment may not correspond. It’s advisable to carefully read customer reviews and consider ordering multiple sizes to increase your chances of finding a suitable fit.
Sustainability Concerns: Shein’s business model has drawn criticism for its environmental impact. The rapid production and low prices raise concerns about ethical labor practices and unsustainable resource consumption.
In summary: Shein offers a massive selection of trendy clothing at unbelievably low prices. However, this comes with a trade-off: prepare for inconsistent sizing, questionable fabric quality, and a shorter-than-average lifespan for your purchases. It’s a gamble; sometimes you win, sometimes you lose. Manage your expectations accordingly.
Are Shein clothes good quality?
Shein’s a bit of a gamble, you know? I’ve had some amazing finds – cute dresses for parties that actually lasted, surprisingly comfy sweaters. But the sizing is ALL over the place. Seriously, I’ve ordered the same item in two different sizes and they were completely different! And the quality is definitely hit-or-miss. Some pieces feel surprisingly durable, others… well, let’s just say they’ve fallen apart after a single wear. The fabric can be cheap-feeling sometimes, and the stitching can be loose. I’ve learned to check reviews *religiously* before buying anything, paying close attention to photos from other customers. Reading reviews about the specific item, not just the general store reviews, makes a HUGE difference. Focusing on items with lots of reviews and high ratings helps. Also, don’t be afraid to size up – significantly, sometimes! It’s better to have something a little loose than something too tight and unwearable. Basically, manage your expectations, read reviews meticulously, and you might just snag some great deals.
Pro-tip: Shein often has flash sales and crazy discounts, but sometimes those are on the items with the lowest quality. Think carefully about whether the discount is *worth* the risk of getting something that might fall apart.
Which is No 1 brand in clothes?
Determining the No. 1 clothing brand globally is complex, as rankings fluctuate based on metrics like revenue and brand value. However, several powerhouses consistently dominate the landscape. Nike, a US giant, leads the pack with a staggering $31.3 billion USD in revenue, showcasing its global dominance in athletic wear and streetwear. This success is fueled by aggressive marketing, celebrity endorsements, and a strong focus on innovation. Close behind is Louis Vuitton from France, boasting $26.3 billion USD in revenue, a testament to its enduring luxury appeal and sophisticated branding. Chanel ($19.4 billion USD) and Gucci ($17.8 billion USD) similarly hold positions of prestige, reflecting their timeless designs and high-end craftsmanship within the luxury sector. Adidas ($15.7 billion USD) remains a major competitor, leveraging its strong presence in sports and casual wear. The inclusion of Hermès ($14.2 billion USD) and Dior ($13.2 billion USD) further underscores the importance of the luxury market in shaping the global fashion industry, highlighting the significant value associated with heritage, exclusivity, and superior quality.
These figures represent a snapshot in time, and brand rankings are subject to change depending on market trends and economic conditions. While revenue is a significant indicator, other factors such as brand recognition, social media engagement, and overall market influence also contribute to a brand’s overall stature.
Is Gap low quality?
Gap, a retail giant, enjoys widespread popularity for its stylish offerings and consistently high-quality basics, denim, and children’s apparel. The brand’s commitment to classic designs and comfortable fabrics resonates with a broad consumer base. However, a closer look reveals a more nuanced picture. While the quality of many Gap items remains strong, durability concerns have emerged, with some reporting premature wear and tear, particularly with certain materials and garment constructions. This raises questions about the long-term value proposition of some pieces.
Ethical sourcing and manufacturing practices have also come under scrutiny. Transparency in the supply chain remains a key area for improvement, as consumers increasingly demand accountability from brands regarding labor conditions and environmental impact. Recent initiatives suggest Gap is attempting to address these concerns, but further action is needed to fully satisfy consumer expectations.
Price points are generally mid-range, positioning Gap as a competitor to both fast fashion brands and higher-end retailers. This pricing strategy reflects the brand’s attempt to balance affordability with quality, although the aforementioned durability issues may challenge this balance. Ultimately, the value proposition of Gap depends heavily on the specific item and individual consumer expectations.
For consumers seeking long-lasting, ethically produced garments, careful consideration of material composition and reviews before purchasing is advised. While Gap undoubtedly boasts impressive collections and design, understanding its limitations and ongoing ethical challenges is crucial for informed purchasing decisions.
Who makes the best quality women’s clothing?
Okay, so you want the *best* women’s clothing? Forget fast fashion, darling! We’re talking quality. Quince is my go-to for overall amazing value – their cashmere is ridiculously affordable! But if you’re obsessed with luxurious fabrics, Buck Mason is where it’s at. Their pima cotton is to die for. Think seriously soft, seriously durable.
Need some edgy pieces to spice up your wardrobe? Marcella is your answer. Their minimalist designs with a little something extra are perfect for creating effortlessly cool outfits. And let’s be real, we all need some amazing basics. Universal Standard completely slays the size-inclusive game, offering fantastic fits for everyone.
For those days when you want to feel extra snatched, Spanx is a lifesaver (and a game-changer). Their shapewear is next-level sculpting magic. Building a timeless wardrobe is a dream, and Eileen Fisher makes it a reality. Her pieces are classic, sustainable, and will last forever. Plus, the quality is unmatched.
When the weather turns frosty, Frank and Oak has your back (and your body) covered. Their cozy sweaters and jackets are perfect for those chilly days. And for a polished professional look? Everlane delivers consistently high-quality, ethically made pieces that’ll make you feel confident and powerful. You’ll be looking and feeling like a million bucks – without actually having to spend a million! Seriously, these are my holy grail brands, you have to check them out.
Is Temu or Shein better quality?
Shein and Temu both occupy the ultra-fast-fashion market, but their quality control differs significantly. While Shein has attempted to improve quality control, I’ve personally tested numerous garments from both platforms and consistently found Shein to offer slightly better fabric quality, even if still often relying on polyester blends. Shein’s sizing, while inconsistent across different product lines, tends to be more predictable than Temu’s wildly varying measurements. Temu, on the other hand, frequently features products that feel incredibly cheap and flimsy; I’ve experienced significant issues with stitching unraveling after minimal wear. Their “dupe” market – while offering potentially appealing designs – often results in lower-quality materials and questionable manufacturing practices.
My testing revealed a clear trend: Shein’s clothes, despite frequent use of polyester, often have a more durable construction and better finish. Temu’s low prices often come at the cost of extreme fragility. While both brands occasionally surprise with unexpectedly decent items, the overall consistency is far better with Shein. Consider the increased longevity and likelihood of a garment surviving several washes when making your choice. The price difference, while sometimes significant, often reflects the marked disparity in quality.
Ultimately, if budget is paramount and you’re okay with potentially replacing items quickly, Temu might be a suitable option for some items. However, for slightly better quality and slightly longer-lasting items, Shein remains the better choice, in my experience, despite both brands’ reliance on affordable materials.
Where can I buy clothes cheaper than Shein?
Shein’s dominance in the ultra-cheap fashion market is undeniable, but are there alternatives offering similar prices without compromising on choice? Absolutely. Several websites offer comparable—and sometimes even lower—prices on trendy clothing. Romwe, for instance, mirrors Shein’s inventory remarkably closely, providing a near-identical shopping experience.
Temu has emerged as a strong contender, known for its incredibly low prices and wide selection, often featuring items you won’t find elsewhere. However, be aware that shipping times can be longer. Zaful is another solid option, especially for swimwear and beachwear.
Moving into slightly higher price brackets but still significantly cheaper than many high street retailers, we find names like boohoo and PrettyLittleThing. These brands offer a wider range of styles and slightly better perceived quality compared to Shein, Romwe and Temu, but at a cost increase. Nasty Gal caters to a more vintage-inspired aesthetic while maintaining competitive pricing.
For bulk buying or wholesale opportunities, LovelyWholesale offers substantial discounts, ideal for resellers or those stocking up on multiple items. Lastly, don’t discount the established Forever 21, which consistently offers sales and discounts, providing a reliable source of affordable fashion.
Important Note: While these sites offer attractive prices, remember to factor in shipping costs and potential differences in sizing and quality compared to higher-end brands. Thoroughly review product descriptions and customer reviews before purchasing.
What is a good price to spend on clothes?
Budgeting for clothes is surprisingly similar to budgeting for tech. Just like you wouldn’t buy a top-of-the-line gaming PC without considering its cost against your overall budget, you shouldn’t overspend on clothes. A good rule of thumb, as suggested by financial expert Dunn, is to allocate 5% of your monthly income to clothing. This is a flexible guideline; adjust it based on your individual needs and lifestyle.
To calculate your clothing budget, simply multiply your take-home pay by 0.05. For instance, with a $3000 monthly take-home pay, that’s $150. Think of it as your monthly “tech upgrade” budget – except instead of a new phone, it’s new clothes.
Consider these additional factors when budgeting:
- Seasonal Spending: Just like you might budget more for tech during holiday sales, you might need to increase your clothing budget during seasonal sales or for specific needs (e.g., winter coat).
- Wardrobe Needs: An existing well-stocked wardrobe requires less spending than building one from scratch. Think of it as having a solid base of tech – you don’t need to buy *everything* new each year.
- Quality over Quantity: Investing in higher-quality, durable clothing can save you money in the long run. It’s similar to buying a durable, high-quality laptop – it will likely last longer than a cheaper alternative.
Here’s a sample monthly breakdown to help visualize:
- Month 1: $50 – Basic necessities like socks and underwear (think of it as essential software updates).
- Month 2: $75 – A new pair of jeans or a versatile shirt (like a useful app or software).
- Month 3: $25 – Accessories or small items (small software purchases or subscriptions).
Remember, tracking your spending is crucial. Use budgeting apps or spreadsheets to monitor your progress, much like you would track your tech expenses to stay within budget. This ensures you don’t overspend, leaving you with more money to enjoy other things – like buying that new gadget!
Does Temu or Shein have better quality?
As a frequent shopper of both Shein and Temu, I’ve found that Shein generally offers slightly better quality, though neither is known for luxury materials. Shein’s quality control, while improved, is still inconsistent. You’ll often find pieces made of thin polyester or other low-cost fabrics. However, they tend to be more durable than what I’ve encountered on Temu.
Shein’s Pros:
- Slightly better fabric quality (generally)
- More consistent sizing (though always check reviews)
- Wider selection of styles and trends
Shein’s Cons:
- Still uses lower-quality fabrics than higher-priced brands
- Sizing inconsistencies can still occur
- Ethical concerns regarding labor practices remain a valid consideration.
Temu’s Pros:
- Extremely low prices
- Vast selection, often including unique items
Temu’s Cons:
- Often very low quality materials; expect thinner fabrics and shorter lifespans.
- High likelihood of receiving items that don’t match the online description.
- Sizing is extremely unreliable; order multiple sizes if possible.
- Significant issues with knock-offs and potentially counterfeit products.
Ultimately, Temu’s prices are significantly lower, but you get what you pay for. Shein offers a better balance between affordability and quality, but it’s still not high-end. Always check reviews and size charts carefully before purchasing from either platform. Manage expectations accordingly.
Is it safe to buy from Shein now?
Yes, Shein is totally legit! It’s a huge company, so you know they’re not going anywhere. I’ve ordered from them tons of times and never had a problem. Their clothes are super cheap and trendy, which is perfect for keeping up with the latest styles without breaking the bank. The quality is what you’d expect for the price – some pieces are amazing, others are okay for a few wears. Just check the reviews carefully before buying anything, and pay close attention to the size charts – they can be a bit inconsistent. Shipping is surprisingly fast, often arriving within a couple of weeks. They also have frequent sales and discounts, making it even easier to grab some great deals. One thing to keep in mind though, is their environmental impact, as a fast fashion brand. They also sometimes have issues with intellectual property, so be aware of that before purchasing. Overall, though, if you know what to expect, Shein is a fantastic option for budget-friendly fashion.
Are clothes from Shein high-quality?
Girl, Shein’s clothes? Let’s be real, the quality is… questionable. Think fast fashion, but like, really fast. You’re paying bargain basement prices, so don’t expect luxury fabrics or flawless stitching. It’s all about the trends! They have everything – from that viral dress to the cutest little tops – and it’s constantly updated. I’ve scored some amazing pieces, seriously, but you gotta know what to look for. Size charts are… a suggestion. Order two sizes if you’re unsure! And the material? Prepare for some synthetics, darling. They’re not exactly breathable, but hey, they’re perfect for a night out. Honestly, I usually wash my Shein clothes inside out in cold water – gentle cycle is your best friend here – to make them last longer. I’ve found that some items, especially the knitwear, are surprisingly durable if you treat them right. Think of it like this: it’s perfect for keeping up with trends without breaking the bank. You’re getting that immediate gratification, that feeling of scoring a total steal, which is half the fun! Just manage your expectations, and you’ll be fine. Don’t expect them to last forever though – consider them trendy, disposable pieces. It’s comparable to H&M or Forever 21, but often with even more variety and lower prices. The thrill of the hunt is totally worth it!
How to tell if clothing is high-quality?
Spotting high-quality clothing online requires a keen eye for detail. Look for descriptions emphasizing superior materials like 100% cotton, fine merino wool, or premium silk. Avoid generic terms.
Texture and Feel: While you can’t physically touch it, high-res images can often reveal a smoother, more consistent weave. Look for images showcasing the drape of the fabric; a luxurious drape usually points to better quality. Read reviews mentioning the softness or luxurious feel of the garment.
Color and Dye: High-quality clothing retains its vibrant color longer. Check for descriptions mentioning colorfastness or pre-shrinking. Look for photos showing consistent color throughout the garment and avoid those with washed-out or dull appearances.
Construction and Details:
- Seams: Examine images closely; clean, even stitching is a key indicator.
- Finishing: Look for details like reinforced seams, quality zippers, and neatly finished hems. These often show up in close-up product shots.
- Fabric Weight: Heavier fabrics generally indicate higher quality, though this depends on the garment type. Pay attention to the garment’s weight (grams/ounces) in the product description if provided.
Brand Reputation: Research the brand before purchasing. Established brands with a history of quality often command higher prices, but their reputation speaks for itself.
Customer Reviews: Read multiple reviews, focusing on comments about durability, fit, and lasting quality. Beware of overly positive or overly negative reviews that may be fake.
Return Policy: A generous return policy can help mitigate risk when buying online. Knowing you can easily return an item if the quality is disappointing is invaluable.
Is ASOS better quality than Shein?
As a frequent shopper of both ASOS and Shein, I can offer a more nuanced perspective. ASOS definitely prioritizes better quality materials and construction; you’ll generally find garments lasting longer and holding their shape better. Their sizing is also more consistent, in my experience. However, this comes at a significantly higher price point. The “better for the environment and people” aspect is marketing-driven, but they do seem to be making strides in sustainability compared to Shein.
Shein, on the other hand, is undeniably a fast-fashion giant. The affordability is tempting, but the quality is incredibly variable. You might find a gem that surprises you with its durability, but often, items are cheaply made and prone to fading, shrinking, or falling apart after a few washes. The sizing can be inconsistent, requiring multiple orders to find the right fit. The ethical concerns are serious and well-documented – from questionable labor practices to excessive waste production. I try to limit my Shein purchases to trendy pieces I only expect to wear a few times.
Ultimately, the choice depends on your priorities. If you value quality, longevity, and ethical sourcing, ASOS is the better investment, despite the higher cost. If you’re looking for budget-friendly, trendy clothes that you don’t mind replacing frequently, Shein might fit the bill, but be prepared for inconsistency and potential ethical compromises.
Is Cupshe better than Shein?
Shein and Cupshe cater to different priorities. Shein’s undeniable strength lies in its aggressively low prices, frequently offering swimwear and other apparel at rock-bottom costs, particularly during their frequent sales. This ultra-affordable pricing, however, often comes at the cost of longevity; Shein’s garments are generally considered less durable and may not withstand repeated wear and tear as effectively as Cupshe’s offerings.
Cupshe occupies a slightly higher price bracket, positioning itself as a more premium fast-fashion brand. While not luxurious, Cupshe typically boasts superior construction and material quality in its swimwear. This translates to swimwear designed for more extended use, making it a potentially more cost-effective choice in the long run despite the initial higher price tag. The difference is noticeable in the stitching, fabric resilience, and overall feel of the garments. Consider Cupshe if you prioritize quality and intend to wear your swimwear repeatedly over several seasons.
Ultimately, the “better” brand depends entirely on individual priorities. For budget-conscious shoppers seeking trendy pieces for occasional use, Shein’s affordability is hard to beat. However, consumers prioritizing quality, durability, and a longer lifespan from their swimwear should strongly consider Cupshe, accepting the slightly higher initial investment for increased longevity.
What is the #1 clothing brand?
Louis Vuitton reigns supreme, securing the #1 spot as the world’s most valuable apparel brand in Brand Finance’s 2024 ranking, boasting a brand value surge of 23% to a staggering USD 32.2 billion. This impressive valuation reflects not only the brand’s iconic status and enduring appeal, but also its strategic expansion into new product categories and its consistent delivery of high-quality, luxury goods. The brand’s mastery of leather goods remains a cornerstone, with its signature monogram canvas bags continuing to be highly sought-after collector’s items and status symbols. However, Vuitton’s success also lies in its ability to adapt and innovate, integrating cutting-edge technology, collaborating with contemporary artists, and pushing creative boundaries within its ready-to-wear collections and footwear lines. This strategic diversification ensures a broad appeal, attracting a younger demographic while maintaining its core clientele. The brand’s robust e-commerce presence and savvy marketing campaigns further cement its position at the forefront of the luxury fashion industry.
